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AMD introduces AI chips for business laptops and desktops

In a bold move to solidify its position in the rapidly evolving AI-powered computing landscape, Advanced Micro Devices (AMD) has unveiled a new series of semiconductors designed specifically for AI-enabled business laptops and desktops. This strategic announcement comes as the chip designer seeks to expand its foothold in the lucrative “AI PC” market, a segment poised to transform the way we interact with our digital devices.

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The latest Ryzen PRO 8040 Series and Ryzen PRO 8000 Series processors, set to be available in platforms from renowned manufacturers like HP and Lenovo starting in the second quarter of 2024, represent a significant milestone in AMD’s quest to revolutionize the PC experience. These cutting-edge chips are engineered to enable the seamless execution of large-language models and AI-powered applications directly on the device, without the need for cloud-based processing.

This latest announcement from AMD comes at a critical juncture, as industry experts have pinned a potential recovery in the PC market on the widespread adoption of AI PCs. Consumers, eager to upgrade their systems with the latest technological advancements, are driving the demand for these AI-enabled devices, which promise to deliver unprecedented capabilities and enhanced user experiences.

The advent of groundbreaking generative AI technologies has fueled a surge in the demand for advanced semiconductors capable of powering complex AI programs. As a result, AMD finds itself in a fierce competition with industry giants like Intel and Nvidia, each vying for a larger share of this lucrative market.

In a strategic move to bolster its AI PC portfolio, AMD introduced the Ryzen 8000G Series of desktop chips in January, designed to handle the heavy workloads associated with AI-based tasks. This latest announcement further solidifies the company’s commitment to delivering cutting-edge solutions that cater to the evolving needs of businesses and consumers alike.

Notably, on the same day as AMD’s unveiling, Nvidia also took the spotlight, unveiling its own AI PC chips – the “GeForce RTX SUPER” desktop GPUs – with a lineup of leading manufacturers set to incorporate the technology into their AI-powered laptops.

As the competition intensifies, Intel has also expressed its own ambitious plans, stating its expectation to “ship approximately 40 million AI PCs in 2024 alone.” This heightened rivalry underscores the transformative potential of AI-enabled computing and the race to capture a significant share of this rapidly expanding market.

AMD’s latest Ryzen PRO series processors, designed to power the next generation of AI-enabled business laptops and desktops, represent a pivotal moment in the company’s strategic journey. By empowering users to harness the power of AI directly on their devices, AMD is poised to redefine the boundaries of personal computing, paving the way for a future where artificial intelligence seamlessly integrates with our everyday digital experiences.

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Ritvik Vipra

Ritvik is a graduate of IIT Roorkee with significant experience in Software Engineering and Product Development in core Machine Learning, Deep Learning and Data-driven enterprise products using state-of-the-art NLP and AI

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